No Pobre TV. An oriental doctor Kim Hak-gyu is a cantankerous man who is the longest-term householder in a small village in Seoul. He often causes domestic trouble by being nasty to his wife and his children. Kim Hyeon-ok, a daughter of a young widow who runs Nahana Beauty Shop, is in love with Choi Du-yeol, an obstetrician across the street. Kim Hak-gyu has great distaste for western medicine, and at the same time, is jealous of the obstetrician. He always gets in the way of Choi Du-yeol. Kim's son, Hyeon-gu, dates Jeom-ryae, a daughter of a bar owner.